Real Estate Sports

How Bobby Coronado Built a 7-Figure Media Agency From Scratch

Real Estate Sports

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0:00 | 59:15

What does it truly take to build a massive business from the ground up? In this episode of the Real Estate Sports Podcast, hosts Eric Cussimanio and Arvin Garcia sit down with media agency powerhouse Bobby Coronado to break down the mindsets, tactical sacrifices, and continuous hustle behind building a booming real estate media company.
Bobby didn’t just work hard—he risked everything, making the calculated decision to sell his house and use the equity to fund his gear and chase his business goals. Today, his agency generates over $30,000 a month, capturing everything from everyday properties to staggering $55 million luxury estates.
What You’ll Learn In This Episode:
The Ultimate Entrepreneurial Sacrifice: The true story behind Bobby and his wife selling their home to fully fund his media equipment and scale the business from scratch.
Building a Winning Team: The vital role of delegation, building a true team environment with his right-hand man Fernando, and why involving his wife Erica transformed their entire backend operation.
Shifting from Grinding to Automating: How Bobby balances the fast-paced nature of a media agency while putting automated systems in place to build long-term time freedom.
A Tactical Blueprint for Media Creators: Actionable advice on how new creators can leverage Instagram to gain clients, why you need high-quality content over "free work," and the exact software stack to look into (CapCut, Captions, and Final Cut Pro).
Mindset & Vulnerability in Business: Why letting go of perfectionism, embracing your true background, and leading with a giving mindset is the ultimate hack for connecting with clients.
"You only have one chance at life. And if you don't take it, then you wasted everything... It's possible to make it out." — Bobby Coronado
Connect & Learn More:
Don't miss Bobby’s upcoming real estate media workshop on March 21st from 9:00 AM to 6:00 PM, breaking down the volume, hybrid, and retainer business models!
Follow Bobby on Instagram: @bobbyxcoronado
Check out the agency: @coronadoxmedia
Enjoyed the episode? Hit that follow button, subscribe, and turn on notifications so you never miss an episode of Real Estate Sports. It's in the game!

SPEAKER_04

Welcome to the Real Estate Sports Podcast where mindset meets tactics and fundamentals.

SPEAKER_03

I'm your host, Eric Customano, along with my brother Harvin Garcia, the lovely co-host of Real Estate Sports, RE Sports.

SPEAKER_04

It's in the game. Let's go. So today we have the great opportunity to interview my brother, Bobby Coronado. Bobby is a family man, husband, father, um, godly man, and someone we're very privileged to have on the cast. And he's built a uh six-figure real estate media company where they made over seven figures off real estate media.

SPEAKER_03

Incredible. Bobby is also a man of God. He is a husband, he is a father. I have no idea how you balance all of those things, but we're gonna get into it. So thank you so much for being here, bro. Um, and uh we're so excited to hear your story, man. Yeah, yeah.

SPEAKER_04

So if you're if you're interested in building a uh real estate media company or want to get into the space, this is the podcast for you.

SPEAKER_01

Uh first off, I just want to say thank you guys. I really appreciate it. Yeah, um, it is a full circle, yeah. Yeah, we all started pretty much around the same time, and yeah, it's cool, man. Yeah, so excited.

SPEAKER_03

So, Bobby, talk to me in the beginning. Um, kind of let us know your kind of journey, a little quick two minutes from where you were, let's just say when you first got introduced to real estate, um, and then to your journey now.

SPEAKER_01

Uh okay, so 2019, I picked up a camera. Um, I was watching some YouTube videos, Gary V. I started out doing like some Amazon like drop shipping stuff. And then it was crazy. Yeah, I tried it, man. Forex, everything. I learned this some stuff from YouTube, but then the next video played was a Gary V video. And he talked about um the chances of like being uh being born and then pretty much going after certain stuff. And then after that, I was like, all right, I thought it was pretty cool how they followed him around, they filmed him, and then I started seeing more videos. So I picked up a camera. I actually started with my phone, started doing some YouTube videos, and then um, which led me into real estate, which one of your guys on the team, Gus, um, he's the one that actually invited me. That was my first video ever. Wow. Um, to get the actual camera I had to do, the whole Postmates, the uh DoorDash. Wow, because all of our money was kind of tied up in like our mortgage payment and stuff like that. From the ground up, yeah, humble beginnings, zero experience. And then 2020, at 2019, when I picked up my camera, I was working with with Arvin over at a call center. Um, again, no experience, just trying to, yeah. I was not number one and number two, you know, in the company.

SPEAKER_00

That's where like number like five hundred. It's hard to compete against this guy. Arvin and Gus.

SPEAKER_01

Um, I was nowhere near that, and I knew there was no like that that wasn't me. I was just trying to find a job that you know I can bring in some income. Yeah. Um, and then 2020, during COVID, I quit my job. I got offered a position after I shot that first video, and then ended up at K Dub and here in A V. And then um lasted one year. That's how I met Eric. Wow. And then from there, yeah, we grew a company, left the A V to build something bigger. And uh, it wasn't that I couldn't get it here, I just I was already getting drawn there, right? And then yeah, from there we just continue grinding it out, took my family there, and yeah, now we're here today.

SPEAKER_03

Insane. You just said you shot a $55 million listing. Talk to me about where the company is now and where you project to see the company in like the next five years. Can you do that?

SPEAKER_01

Yeah, so going to the $55 million, that was um the most expensive property we shot. Yeah, it was just video. Uh met the agent through another agent. Um, we shot a couple other properties, Palisades, $15 million, Santa Monica Beachfront, $18 million, and then he invited me to shoot this one. Uh it's pretty crazy because where we are today. Okay, first off, I wouldn't be here if I didn't have someone like Sam in the beginning. Um, he quit his job. He was a plumber, quit his job, he believed in me. We grinded it out. We were making like 300 bucks each a week. Wow like not a day, a week. Remember, we're making over $2,000 a day. Like, I mean, on a slow day, over $1,500 a day. Jeez.

SPEAKER_03

Um, shout out Sam.

SPEAKER_01

Yeah, shout out Sam. And then he left. Oh, that bro. No, I'm just kidding. We're taking that back. We're taking that back. Um, and then we brought Fernando in. Yeah. Let's go.

SPEAKER_03

Shout out Fernando.

SPEAKER_01

You guys know him. His entire family's in real estate, and he's pretty much my right-hand man. Uh, I could not do any of this stuff to even shoot the $55 million property if he wasn't there shooting other properties. Otherwise, I'd have to say no to opportunities. But because he's there grinding it out, same thing, providing for his his daughter and stuff and his parents, I was able to do stuff like that. So we are shooting 90% everyday homes. Everyday homes is anywhere ranging from I would say our average price point now is between 600k and like 3 million. Yeah. Um, occasionally we do get like $300,000, $400,000 properties, but we treat them exactly the same as if we shooting a $55 million. The lenses still get changed. Um, the same uh writing the scripts for the agent, the same coaching, nothing changes, it's just the size of the home.

SPEAKER_03

Yeah, incredible.

SPEAKER_01

Which has allowed us to we generate over $30,000 a month. Like that's that's been like that for I think two years. Um, we're in the process of hitting 50k, and then the goal is 100k a month. Yeah, and we're building out systems to get there.

SPEAKER_03

Incredible. Congrats, man.

SPEAKER_04

It's amazing. So you and Fernando, your team, you guys shot over 100 million within the last of in real estate in the last 30 to 60 days. Yeah. Incredible.

SPEAKER_01

Yeah, it's crazy, man.

SPEAKER_04

So let's bring it back, man. Like your origin story, like you know, who who are you? Um, where'd you come from? And yeah, I just want to kind of bring it back before the $55 million listing. Yeah, that's crazy.

SPEAKER_02

$50,000 a month.

SPEAKER_01

Um prior to any of this, I I grew up in the A V and the East Side. I'll always represent the East Side Pomdo. Shout out Eastside Pomdo. You're right, Eastside Pomdo for sure. Um I've always tried things. Um, since I was a kid, it was from selling you know my brother's drawings at in high school. I went to Little Rock High, from selling like stuff like that to other other friends and peers to flipping out like Pokemon cards when I was like in ninth grade, eighth grade. Damn. Um, we did all that stuff, and then um I tried like the whole Amazon stuff. But prior to that, I I don't know, man. My parents have always my dad was a truck driver, so he was never there. I always rocked with my mom for the most part. And then um I always kind of just did things on my own because my parents were doing whatever they were doing. Um, she did her best, but I was, you know, I was a kid that just was gone. Stayed at friends' houses for like a matter of days. Um, from there, I I kind of gravitated to like the older brothers, like all my friends' older brothers were doing stuff. So from there, I was like, damn, I can do stuff like that too. So I guess the entrepreneur mindset was there. I just didn't have anything that stuck. I constantly tried things, um, it didn't work out. So prior to that, how I met you guys before that, I was just getting whatever job I could on Indeed, monster jobs. I'm older, so like monster jobs, snag a job, and then Indeed came out, which led me over to um deluxe, a call center. Prior to that, man, I kind of got in trouble. Um uh, you guys are most people know if they follow me. I talk about like the drugs, the alcohol, uh getting arrested, and then you know, bailing out over ten thousand dollars. Like my mom had to do that stuff. I had to call her, she had to bail me out, I had to pay back the money and stuff like that. So having all that kind of led into me talking to my wife and like, hey, I have a problem. I'm taking these pills, I'm doing this. Like, I talked to my mom first, and then I talked to my wife, and then pretty much she didn't like back out on the relationship. Wow. Um, it's crazy to think we do all these things and we like hide all this stuff, and we think it's like every anybody could notice it, but people don't. Yeah, we become good liars when it comes to that stuff.

SPEAKER_03

And uh social media does a good job of hiding a lot of stuff.

SPEAKER_01

And um, yeah, eventually, man, it just I got tired of that stuff, which then the camera kind of came in, and then the camera I got serious with. Um, I seen some cool stuff. I got into real estate, and then from real estate, it kind of led into I realized that I wanted something of my own. I always knew that part, but then that first year at you know KW, I was like, look, I can probably do this on my own. Like I already felt it, and then you know, everybody was kind of leaving, and I was like, Yeah, I can do this, man. Yeah, so we sold our house. I think that was the craziest part. We sold the one thing that people tell you that is the American dream to go chase the American dream, which was our own thing. You use the equity from the house. 100. We we sold we bought it for 280, put 40 down, sold it for 406 off market. Wow. Um, and it was calculated. Like, look, we took a risk, but I don't think people understand one thing, like, yeah, we took a risk, but it was calculated. We slipped into a rental property that was half our mortgage, so it was already making that money back. We made 106,000, we paid off our debt, then we were able to buy all of our equipment gear. After we did that, I did two flips with Gus. I put in some money, made some more money, and then um, which kind of led into just getting seeing the bigger vision, which was going to LA.

SPEAKER_04

Yeah, crazy, yeah, to pursue real estate media. That's crazy, man.

SPEAKER_03

Did he call you to sell his house? I didn't get a phone. Sam Urban did.

SPEAKER_01

Yeah, yeah. Shout out to Sam. Sam's on the team. He had a he had a buyer, yeah.

SPEAKER_04

And I, you know, I I I now that during that time the market was like taking off. Yeah. Right? COVID.

SPEAKER_01

Yeah. So I broke into during it was during COVID, which had to been like, I mean, that whole year, we did 140 with that team, 140 transactions. You guys, I didn't know anything. I was editing wrong. I came as a social media guy because I did videos already. Right. Um, but I was editing wrong. It was terrible. I was doing everything wrong. The guys out here that were local were not giving me any information. They're gatekeeping, they're not, which led into why I'm doing what I'm doing today.

SPEAKER_04

I remember that.

SPEAKER_01

Because they're not. They're they were like, Oh, I'm not sure, not sure, man. Just check your settings. They see you as competition. Yeah, they see me as competition, which is the reason why I don't do what I do now. Because I had that, I faced with that, which then led me into what I can do now. Now I'm like, let me help the next guy. Sometimes we don't know what to ask. Collaboration in our minds, but we don't know how to relate that that message. Like, how do I do this? Uh, what is this called? I don't even know what it's called, but how do I do that?

SPEAKER_04

Right. And so, yeah. Would you consider yourself the black sheep of the family?

SPEAKER_01

Yeah.

SPEAKER_04

Yeah.

SPEAKER_01

Yeah. Everybody else had a house, you know, had a marriage, good marriage. And it wasn't until I met my wife where everything kind of talk to me about that.

SPEAKER_03

Talk to me about how important having a supportive wife is and what has that done for your business. Um, I know that there's a lot in that question, but just kind of talk to me. Did were you married young or so?

SPEAKER_01

With Erica, I met her um 2016. Okay. I was that was like my prime of like, I just got in trouble. I just, you know, went to jail, I just bailed out, and then shortly after that, I was like, damn. Damn. I was like, damn. Yeah. You did not deserve your life. No, no. Like that the crazy part is I met her and then met her again. And then I ran into her and then ran into her. I didn't meet on social media, I didn't do any of that stuff. It was just like we met into different places and eventually, like, we started talking.

SPEAKER_00

Wow.

SPEAKER_01

She played a huge role, not only in like saving me and getting me to where I am today, but like business-wise. I used to think well, I was always told from people that you never work with family. There was always issues. Then I realized, like, this is crazy because you see a lot of successful people in real estate working with their partner or brothers or sisters and stuff like that. Like, you see, pretty solid stuff. Um, she plays a huge role, she runs the entire business. She's the boss. We just go to work, she tells us what to do, she does all the back end, she pays Fernando. I love that all the time. Yeah, she makes sure to pay him, make sure to pay the guy. Um, she plays a huge role with that. And then while doing that, she takes care of the kids.

SPEAKER_03

Insane in the house. So she's like Wonder Woman.

SPEAKER_01

Yeah.

SPEAKER_03

Yeah. Shout out to our wives, man. Shout out to you guys. You guys hold it all together for us so that we could go build. Um, I I promise you, I'm gonna have Eric ask, but this one's dying. When did you find Christ? And how important is your faith and all of this? And where does that play into all of this?

SPEAKER_01

So I would say thank you to Arvin. Arvin was doing um the kids' youth at the church in um Lancaster, West Lancaster. So Arvin was going there. I got a text from him, and then I got another text from Jose, another one on Rise, Savalza, inviting me to go. And then we went. But I'll be honest with you guys, I was still smoking. I was smoking, you know, cannabis since I was like 13, 12, 13 years old. Wow. Seventh grade when I lived in Lake LA. My and I did this in my room with my parents. My mom still thinks, like, I don't know what you're talking about. Yeah, I was smoking every day in my room, man. It was it was pretty crazy. Mom knows. Um, and I was still I was still doing that. So I was like, I was going because I felt like I needed to, but I wasn't committed because I didn't want to change like my old ways. Wow, none of that stuff wanted to change. I would still smoke. I'm like, it's not a big deal, you know. Like, I'm not drunk, I'm not hungover, I'm it's for my anxiety, like everybody says. And um it wasn't until 2023, December, it was like three days before Christmas Eve, I got I got COVID. And then when anybody knows if they smoke, that you don't really smoke when you're sick because it hurts your your throat. And so normally, like I'll I'll take it easy and stuff like that. But like for some reason I was just like, you know, I'm gonna not, yeah. It just did a day went into another day, and to another day, into another day, and then um we went to elevated elevation church in um Santa Clarita. Elevate elevate. So I did get it right. Okay, elevate church.

SPEAKER_00

Let me hold on real quick. Because I was getting mixed up with the other one, yeah.

SPEAKER_01

Yeah, um, so we went there and then, yeah, man, and we just started going and then I didn't I don't want to say I don't have the urge to smoke that I just have the will to say no, to not do it. Yeah, and so then we got baptized in July, which was we're supposed to get baptized like three different times, but it kept getting canceled. Then we did a water baptism, which then allowed me to baptize my oldest daughter. Wow. And she was 10 then. Come on. Um, so I I believe that all that stuff happened so that it can play up to that part and I can be a big part of it. Yeah, and then man, honestly, that's where I realized like if I don't do these things, then there's no way I'm gonna stay where I am at over there. There's no way I'm the business is gonna get serious. Um, and we had to, I had to give up something to go after what I really wanted. That was the second biggest risk that I like to say that happened in my life. I gave up the thing that I thought helped me when it didn't. Yeah.

SPEAKER_03

So insane. You're betting on yourself, getting rid of vices, applying your faith, and business is booming. There's no no secret to that, right? Insane. I love that story.

SPEAKER_04

Yeah, I love it too. And what I what uh what I like to say, and Arvin and I go go by this is never ask yourself, what am I getting on the job? Right? Like with real you running um a six-figure real estate media company, who has that made you like become right? Like as far as like what was the what clicked for you?

SPEAKER_01

Um what do you mean?

SPEAKER_03

Like um so in the process of building a lot of people look at the dollar amount as like, oh, we've made this much. But for entrepreneurs, what I've noticed is the key ingredient is like it's not really about the money, it was like who I was becoming along the way. Right. Who have you become along the way that you're like, man, I'm yeah, I'm that dude now. I'm not having the Amazon drop ship no more. I know, right? I I think I figured it out, right? And so who was that Bobby evolved to?

SPEAKER_01

So I I you know what? I never chased the money, I never had it. So therefore, like, I mean, with all my job, I didn't have it. And so getting it and where we're at today, like I still my wife will say this all the time. I still act like I don't have any money. I'm I'm still broke and I'm I mean, I buy stuff, don't get me wrong. My wife's like, hey, you like to spend money. I do, but in my mind, why I go to work every day is because I still think I have nothing in account, I still think I'm negative, I still have that feeling. Um, I don't know how to shake that part, but I think it's also allowed me to continue like grinding it out. So money never changed me. I just it it it got me, I think, more confidence in what I'm I'm doing. So now I can show up to a property and I'm like, I know the value that we bring. And I think I give away free stuff just cuz. Um with with with not just videographers, but even like with the realtors, sometimes like they'd be like, hey Bobby, it's my first um listing. Any chance you can like um do I have to pay you right away? And I'm like, talk to me, just tell me how you feel right now. Well, you know, it's my first one, and I don't get paid until two weeks from the regular job. And my end, I'm like, okay, cool. Just pay me when you when you can. I trust you on that part. Have I gotten burned? Yes, I have. But that doesn't change the way I guess I feel. I wasn't doing this for the whole money or anything like that. I did it because I wanted something of my own. I I and it goes back from being a kid, from doing all these little things. I just wanted something that I could could do and I could be proud of. And I think overall, that my parents and my family looked at like he's not that guy. He was able to do this, which I think I still don't get. My mom's my biggest supporter, but like I don't think people really um see what like we've done. Not just the business part, but like the moving, not drinking, the sacrifice of like smelling marijuana, but not not going and not breaking like the you know the sobriety. Yeah. So I just I it turned me into someone I think um my kids needed. And then my most importantly, my wife. Wow. Otherwise, she would have divorced me. I mean, if I would have continued being that same guy, we would have been divorced, or I would have just ruined my kids.

SPEAKER_03

Insane. Yeah, that's man, that's powerful. The person that we become in the journey, for me and Eric, we've always realized like it was never about money. And I think you get to a point where you stop chasing it and then it's kind of coming. And so I always tell people that money is a byproduct of who we become or who we are. Fire. Um, because when you chase money, it runs, right? But when you start attracting certain opportunities, that's when money starts coming towards you. I think a lot of uh entrepreneurs have a weird, I don't know, to where it's like we know we have money in the bank account, but we're always like pretending like we're still surviving. Right, right. Especially you.

SPEAKER_00

Hey Bobby, can you give me a shoe for like 50 bucks, bro?

SPEAKER_04

Especially this guy. It's bad. I got the same mindset. And what I love just like, you know, because we're we're fortunate to just watch your story, your testimony um from recently, knowing you for the last almost half half a decade, a little over six years, yeah. The person you've become, bro, is incredible. Entrepreneur, like, even with your family, like running this company, how has it changed you like as a leader? Because you've watched bad partnerships, people burn you, having to fire employees. You see what I mean? Like, what does that look like?

SPEAKER_01

Get your wife in the business because she will take care of all that. Because my heart, I am still soft. You know, I talk about like building a seven-figure company, and it's not so that I say that I'm a millionaire, it's for because if I'm at that stage, that means everybody on the team is making over six figures. How can I make a ton of money if Fernando, who is a single father, doesn't barely make you know, $32,000, $40,000, $40,000. Right. So my goal was if I can build a company that makes this amount of money, then that means the team is doing good. And if I do good, that means they do good. Right. I I see other guys are like so worried about profit, and I know these guys in the market, um, they're so worried about profit, so worried about how many shoes they can do a day, how fast they finish the shoe so they can go and take four more and make more money. And I look at that and I'm like, that is gone. The moment you we get in a car accident or anything, that it's gone. So I'd rather build something that is long-lasting and doing it with the people so that when I'm not here, like my wife's taken care of, she knows how to run the company and stuff like that. So I think that the company itself helped me realize that I'm not doing this for me, just me, but I'm doing it for my wife, for my kids for the opportunity. But as a leader for Fernando for his kids' opportunity. Now we have two other um team members, Claudia, who is 21 years old in training, um, who knows nothing about camera work, but she just has a passion for people. Hire people from Disneyland. That that's like the C. They have the best personalities, man, the per best. And then Kevin's young. And same thing, he is just trying. So, like, I look at them and I'm like, we're responsible for their lives. And you know, some people might be like, Well, you're not, Bobby. That's not your your it's not your job. But as a leader, technically, you guys are responsible for all these people you have on the team. You decide to have 500 people on your team. Well, they're looking for leadership, for leadership to provide for their family, to train them. So it gets a little bit of overwhelming, but that's when, like, that's why I have my wife there. That's why we don't do this alone. Yeah, that's why we have like the conversations with like Fernando and stuff like that. I'm very transparent on what we do with my team. Yeah. So they don't ever think last thing I ever want someone to say is he's doing all this and making all this, and we're not doing this. It's never happened, but in my mind, that's what's happening. Right. So it's like I'm it could be a backfire in the long run, like it can stress me out and stuff like that. But for the most part, I leverage that into making sure that they understand the business and that we're grinding. And if anything, I'm I'm losing more than them. Yeah, in their mind, but I'm I'm gaining more because the moment that they go and do their stuff and they're making all the money, they're super stoked having a fatty check. It just, yeah, it makes me kind of happy. I'm like, dude, we did that.

SPEAKER_04

So what I'm what I'm hearing you say is you're empowering people, you're putting them in a position where they could win with or without you. And what what I love, um, you're also delegating like Arvin and Lile, the reason why we call it real estate sports is we like to think real estate business is the ultimate sport, right? So just thinking like basketball, for example, you have your wife, right? Him and I are never gonna be on the block grabbing rebounds, trying to box out. I tried yesterday. You know, there's there's people that are six seven in the six seven, there's people that are seven foot tall, right? Like that's never our superpower, right? It's like how do you delegate to someone like your wife to where you could be the point guard on the team, facilitate, shoot the threes, and then you have other people in position to where you could trust them to do what they're really good at, yeah, right? So love that, yeah.

SPEAKER_03

One thing I want I've always or I'm hearing from you is like my wife, my wife, my wife, but I know that you guys work together. Why do you think um partnerships when people say it doesn't work if it's with you and your wife? How do you guys separate work and marriage? And you see what I'm saying? Because I feel like with your industry, are you able to shut it off when you get home? Okay, so okay, so I'm gonna learn from you because obviously Eric and I, we can't shut it off either, right? Yeah, um, we try our best. Um, I watch a lot of Patrick Bet David, and one video really stuck out to me, but I want to hear from you like, how do you guys separate that to where it doesn't always feel like it's work? Um, and I know you guys are both building towards something, but how does that work? I know you recently came back from Hawaii, so that was really, really cool. So talk to me about that. Like, how was business still ran? How do you guys separate that? How do you even with your kids, you know?

SPEAKER_01

Um yeah, talk about that. So I think it's a so I'm people may disagree with this part, but I think we're not supposed to shut it off. I think you have your moments where you're just caught up in that moment and you don't think about business. So I did the workshop, I was caught up in the moment. I totally forgot that I had clients texting me and I go back to my phone. I mean, if you look at my phone right now, I have um over a thousand. Yeah. If you're that guy, 2,400 text messages. Oh, you almost he beat him.

SPEAKER_03

You beat him, you're at 2200.

SPEAKER_01

Um, it's not that I don't want to answer him, but sometimes my social battery is low. Um, sometimes I am talking to my wife and I don't get back to it. I don't think I shut it off and I don't plan on shutting it off. When I do, it's because it's fully automated and now I'm enjoying my life. Um, I haven't built that yet. So right now I have my moments, and we still have like it, we still have our arguments as husband and wife. Um they're just not heavy anymore. They're more about like, hey, I need I need your attention. Then I have to give the attention. I need to put away the phone. But for the most part, because she's part of it, she understands. They're they're they're if they're not calling me, they're calling who? Her. Yeah. So she's still she's getting it. So that was my secret. They go, Hey, how do you how do you work seven days away? Does your wife get mad at you? I said, Well, they call my wife too. And when I'm not editing, she reminds me of what's due. And she runs, you know, seven days a week as well. So eventually we'll get to the point where you know, where we can go and it's shut off. But when it's shut off, that means it's fully automated. And I think we're gonna get there eventually. Um, we've gotten a lot of time back by using like leveraging AI. And again, I'm getting a lot of hate from other photographers, like, why are you doing this? You should be hiring humans. And like, no, trust me, we hire humans for the jobs that you know they're needed for. But some of the stuff we don't they I'd rather have them do other stuff than this, these little things that can be automated. Yeah. Um, we went to Hawaii, that was probably a you know, the fruit of our labor. We were able to go and and take my mom for the first time. We went for the first time. My mom had her own room. Um, gotta get mom. You guys, it cost over ten thousand dollars to go, and we were able to afford that. Like that was that's when we were like, okay. Did the business still run? Yes. Was Fernando running shop? Yes. Was I still working in the mornings? Yeah. But for a lot of it, we weren't hitting, we weren't on the phone. Um, we were making content. Yes, we didn't have fun with the content, bro. Like we do that, my wife's part of it, my daughters are part of it. And um, we went to New York, same thing. We worked in the morning, then the rest of the day we went out. I didn't answer calls, Fernando ran it. Um, so we do have our time back because we we have the right people in place. Yeah, and so we're gonna do that even more. But it also taught me that we don't have the right systems because I was still working, I was still a little stressed out, I was still trying to figure things out. So I think our next trip, when we do go to Hawaii again, it's gonna be a lot easier. Yeah, yeah.

SPEAKER_04

Regardless, it's it's a team sport, and you're gonna continue to iron out, run the plays.

SPEAKER_01

And we have three. So when I go, there's three of them, and I'm gonna try something out is do not call me unless it's a really I want to put that on them and let Fernando run it.

SPEAKER_03

Yeah, and then let him give it a opportunity to be responsible, delegate. That's amazing. Yeah, thank you for saying that. Um, so I guess it it can work, right? Right. I guess it can work.

SPEAKER_01

But but your relationship with with your partner has to be transparent. Yeah, yeah. When you have to take that call, they have to know that call why it's being taken. Right, yeah. And it's even calling you. Because if it's like, I don't even know that person, well, yeah, I don't need to take it. If it's an A1A number is not saved, then they can text me later. Right. But if it's a number I know that I was supposed to get on the call because we have a deal or something like that, or in our case, a revision or an issue with uploading, like I'm not gonna be like, well, sorry, I have you know out to dinner otherwise. Yeah, yeah. Because I know it's their business.

SPEAKER_03

Yeah, my mentor once told me is like you have to invite your whole entire family into the into your goals because it makes it easier. Like you said, I invited my wife into the goals. We know what we're building, and eventually it will be automated. But had you not invited her into that, that's where strife and and like resentment comes in because of the fact that she doesn't know what you're building and for what. But the moment that you open it up to the entire family, even the kids, like hey, we're building this so daddy could get his time back, it becomes a little bit more, I guess you could say, easier so that they know exactly what you're building. Uh, but at the same time, I know that boundaries have to take place and all kinds of stuff. I had a conversation with my five-year-old yesterday, man, and uh I asked her a question because I saw questions like what you should be asking toddlers. So before we went to sleep, I said, What's something that daddy does that makes you sad? And she says, When you go to work, and I damn near lost it on that one, right? She's like, It makes me sad when you go to work, and and then so I had to explain to her, Do you know why daddy goes to work? And I told her, like, because you want toys at Target, because you want and she starts, she's like, Yeah, and I want a new princess dress, and I want this, and I want this birthday party. And I said, You know, a lot of that costs money, babe. And you know, I I am your mommy doesn't have to work, so she could always be here with you guys, but daddy does have to go to work once in a while, so I could provide. She's like, Okay, I understand. And she's a five-year-old, yeah. But I'm inviting her to understand like dad doesn't just go to work to go to work, dad goes to work because he has to provide instead of getting defensive and taking it to heart, right? And so now my daughter knows, okay, daddy's working right now. So now when we're in the car, she'll tell her little sister, shh, daddy's with a client, you have to fly it. Like, you know, but it's it's kind of cool to kind of cool.

SPEAKER_01

But Patrick Bait David had that video, yeah, which kind of like you know, I think everybody shared it. And you see the same people share because we're all in that same shut at all. But um, that those little minutes, and what you learned is, you know, I did this the other day and I was like, I did a video because I thought it was funny. Like, normally we get home and then the agents are like, hey, you know, when are we gonna get the photos? And I did the video of playing Roblox with my daughter and you know, forgetting to do the photos. Oh wait, I forgot AI is gonna do it for me. And like I got so many of you were so mad in my DMs. But little things like that, if I don't do certain things, then I cannot come home and just, you know, hang out and play because when I do that, even if I go, okay, Bobby, you can wait a little bit, but then my mind's like not fully there because I know that I'm supposed to be doing something else, also. And then I'm like, okay, what's important? We obviously know what's important, but we still tend to, okay, well, we're doing this for our family, so I have to do this. But now I'm leveraging little things like that so that I can buy back the time to play with my kids. So it's really important because they don't really ask too much of us. I mean, I if I'm there for 10 minutes, dude, my daughter's good. After that, she'll go play with her sister. But yeah, that that video is, you know, one day they're gonna stop, or they're just not gonna tell you because you keep saying no and stuff like that. So I know.

SPEAKER_03

Yeah, I shared a video with Eric.

SPEAKER_04

Yeah, powerful. And this is this is my family coach right here. So shout out to I want to pivot a little bit for the viewers looking to start a media um company. Where do they start?

SPEAKER_03

Come to my workshop March 21st. Now, yeah, um quick plug. Go ahead, plug that workshop.

SPEAKER_01

March 21st, we are hosting a uh workshop um where you guys can come in and we teach pretty much everything. Um, we don't gatekeep, and the reason why is um because someone did that to me and and they didn't have to share it, but would it have sped up my life? Yes. I still would have learned what I learned now, just quicker. And so that's kind of what I want for everybody else. Where they start now is first off, like actionable steps is Instagram. I mean, my first client was from Instagram. Um, we've generated over $200,000 just from Instagram. Wow. Um I all the referrals come because we worked with people through Instagram. So start there and it's just like trial and error. I don't believe in doing free work unless you have no connections, right? Then show up and do the free work. But don't get stuck on that. You don't need free work to get clients, you need content to get clients. You don't need equipment either, right? You you start off with what you got. You want to start with videos, start with with phones. Get really good at using that phone. Um, and then save up your money, go buy a camera. I love that. Invest back in yourself. Yeah.

SPEAKER_03

So for new agents, let's just say, what's a big misconception that you hear about video and how marketing is done from new agents? Like, what are some of the excuses that you hear? And um, how do you debunk these misconceptions?

SPEAKER_01

Okay, so the I think the biggest one is uh having to look like a million bucks. Who looks like that, other than Eric? I mean, and then I don't even know what that means. I mean, because then people go, I need to get this done. I gotta, you know, I gotta wait till I I thin out, or I gotta wait till you know, I I this, I that. And the truth is, I mean, everybody looks like somebody. Your body type looks the same as a bunch of other people. Your voice is similar to a bunch of we're not unique in that sense, the way we look, because you see out there and like, oh, that's so-and-so's doppelganger. Like, and it's funny because it's like, damn, this kind of looks like that person. So you get to realize like people don't care because the way you feel about yourself, people feel about themselves. Wow. So they're caught up in their own um insecurities to worry about yours. You're gonna have people that kind of you know run their mouse, but that's just the world. I mean, you get it off of social media, you're gonna get it on there. But I think it's showing up to be perfect, you just have to show up to be yourself. Got it. Yeah, you don't need the the the big lights, the professional camera, you need your message and not be afraid of yeah, whether that is.

SPEAKER_03

And I I so I've gotten into this thing where like I'm trying to coach my agents now, where I'm like, you have to niche down because I got that from you. But I'm like, hey, if you're not happy with your your weight or the way you look, like highlight that. Like in your videos. I tell people like vulnerability is the biggest thing, is like if you invite people into your journey, they're gonna be more likely to support you, right? Like, there's an agent of mine that's like, I'm trying real estate for the second time because it didn't work out the first time. She was at a bad brokerage, she ended up working a corporate job. I said, That's a great niche, right there. Like, imagine how many people will follow your journey from trying real estate for the second time. You know what I mean? Like, I feel like people should invite people into their insecurities as opposed to trying to hide them. I don't know, that's just me.

SPEAKER_01

Well, people think it's like makes them weak. And it goes to like realtors. Well, I don't want to say that I didn't get the deal or I didn't get the offer accepted. They're gonna think I can't get it for them. Well, yeah, if you don't explain the situation, why didn't you get the offer accepted? Well, your clients were at a budget, this this and happened. Like, yeah, when you bring people into your insecurities or what's going on in your life, then they they're part of it. You're not telling everybody you're a loser, you're just telling everybody you're human. And most people can relate because they go through stuff similar. Now you're looking at like the consumer portion of it. Like if a realtor and then someone else sees you, they're not looking at you as like you you didn't get the offer accepted. Now they're invested in you, like, damn, you know, that happens in real life. It happens to everybody, like nobody is is um perfect and in getting like everything, you know, accepted, or I got my clients like it's good, have a good run and stuff like that. But things do happen, inspections do come back. Your client isn't able to get the house, but explaining it and bringing them in the journey like that, that just shows that you're human and and it's the truth.

SPEAKER_03

So yeah, because I've seen people blow up, like there's this guy I follow, he's like, My name is Bert, and I'm gonna build my house, right? And he has like 17 videos, but he already has a million followers because people are just so invested, like it's a TV show, and it's just like him building his house, right? And so, yeah, I think social media, I think people overcomplicate it. Talk to me a little bit about some of the apps that new agents or new videographers or new media people could start uh learning, apps that that have taken a load of time off of you because of these apps. If you I know there's okay, no, no, no, no, no, no, no. So I know there's okay. Collaboration.

SPEAKER_01

So for like um for like editing, you guys, Cap Cut, there's CapCut, there's captions app, like these are gonna take give you so much time back. You're gonna run captions, you're gonna do editing on your phone. Um, there's like otter AI takes your notes. So if you're on like a zoom call, and then it'll take notes for you, and then you can throw it into chat GPT and then have you build out um like a plan using those notes. And so, like, those are things you you want to do to buy back your time. But um, I would say those are the only ones that are really that that's CapCut. There's CapCut and captions, captions, and then you have like Otter AI takes notes, and then you throw it into ChatGPT, and ChatGPT will take those notes and then build you out an actionable step plan.

SPEAKER_03

And then when they have like the professional and they want to start learning the professional side of things, I think you do use like premiere.

SPEAKER_01

Okay, so when they're getting like like the videographers, when you guys are getting in there, then you're gonna use Final Cut Pro. Final Cut Pro. That's gonna be for real estate. Okay, you know, you'll have other people say DaVinci Premiere, but use Final Cut Pro. That'll speed the process. That's what the top 1%, 90% of people are using in the real estate system.

SPEAKER_03

I should have paid attention in ninth grade. I had a Mac and they had Final Cut Pro, but I was it's only for Mac, by the way, you guys.

SPEAKER_01

So I was definitely invest in that laptop right in that in that Mac.

SPEAKER_03

I definitely was not interested in Mac at that time.

SPEAKER_01

Sorry, uh, Android users and yeah, and the the flow of the airdrop back and forth to your phone, but yeah, it's it's a game changer.

SPEAKER_04

Airdrop, yeah. You can mess up the quality if you send it.

SPEAKER_01

Yeah, well, I mean, otherwise you're you're dropboxing it, then having to download it, and then it's a revision, then you have to go back to your computer, um, drop box, then download, then upload. You just airdrop everything. Just airdrop it.

SPEAKER_03

You uh you mentioned something, and we're gonna I'll have Eric segue, but you mentioned that you sold your house and you got a little bit of experience in investing. So talk to me a little bit about that. And is that something that we could see in your near future? Is that something that you guys are working towards as far as like was it a flip that you were involved in, or what were you guys involved?

SPEAKER_01

We uh we uh we JB'd, so we lent out money. So I think the most money we had out was 70k. Damn. Um, and then we did two, two, two flips. Um, it was with Gus. And then um from there, and he's still doing his thing. I see him out there still buying property, still flicks, um, still flipping them and stuff like that. And then I got into like someone like Omar who's doing it at a like a higher caliber. And not only are we gonna eventually get there, like my wife will sell the deal. I you know, um, she did we learn a lot of things from like just from everybody, from all the education, from our clients and what we're doing. So whenever we've seen property, we're like, yo, like this can be Omar, and I'll send the stuff over to Omar and JP because it's like on their in their market. And so, yes, in the future we will eventually own more properties and we will get there. I think right now, the the first things first is to build that company so that the team can eat, and then we start taking the whole purpose of the workshop, isn't the money part, but at the the fruit of the labor of helping people, we will be able to make a good chunk of money, and that money is actually going to be used for like investing. Nice, okay. So we're gonna funnel that money that we make um into like investing, love that, and then into of course, you know, to make more of the workshops, but the profit that we actually make um after we book the next workshop, we'll start going into like properties.

SPEAKER_03

In that workshop, can anybody come with a camera? Because what if I like I don't have any iPhone?

SPEAKER_01

You can come with an iPhone because we're we're specifically targeting video.

SPEAKER_03

Okay, and then uh my wife, she wants to learn that.

SPEAKER_01

So yeah, she would come in and she would come, but we now we're doing is we're doing the first day from 9 a.m. to 6 p.m. First day we're doing business, pretty much the volume model, which um some people just go, you know, pretty much a ton of work for lower costs because they're gonna make it up in volume. Then you have hybrid, which we are, we do volume plus luxury, and then so we have a team that you know we're shoot at an average price. We don't go low to undercut, but we're average price, so we can do enough, and then we have our luxury side to be able to do bigger stuff, and then retainer model. So we're teaching like all these different avenues that you can take. That's great, and then building your brand, how we attract, how to cold call and stuff like that. So that's the first half, and then we're bringing in one of my friends' only shoots, he's 21 years old, and he shoots he's his last property shot was 60. He's only shoots luxury. Wow. He's probably one of the top guys, 21 years old, been in it for like two years. Wow, he's making over six figures, shooting only luxury property. What's his name? Clutch. Clutch. Yeah, it's a little homie man. That's right. That's my son's age, bro. I'm like looking at my son, like, what you doing, bro? Arvin's my son. Okay, and so he's doing that. Then we're bringing in uh our my boy Stevak. He crushes, like I plug him in with you guys. Like he teaches you guys how to generate leads, whether it's consumer leads. Oh, yeah, we need that, flipping leads. Like he is dominating. Come on, Stevok. Yeah, yeah. Dominating on local leads through Instagram, creates the content with you and then helps you run the ads. Come on, and it's why we do it. Automation to where you have an appointment setter, and he does all of it. You don't have to do anything besides pay the funds and then yeah, we're gonna have to go there.

SPEAKER_04

Yeah, yeah, yeah. What's the dates again?

SPEAKER_01

March 21st. March 21st. 9 a.m. to 6 p.m.

SPEAKER_04

Let's go. What's your Instagram?

SPEAKER_01

Instagram is Bobby X Coronado, and then the business is Coronado Xmedia.

SPEAKER_04

Yeah, yeah. I have two questions. What advice would you give to real estate agents specifically or investors looking to you know double down on leads through uh video and social media?

SPEAKER_01

So we have Omar, which is one of my clients for about four years now. I mean, he's made over half a million dollars just on deals that came through Instagram. Right. We had that famous cat house one, came from Instagram. Right. Um, we did the duplex in Costa Mesa last week, came from Instagram. Wow, like he's getting deals from Instagram. But is it because he's just posting? No, it's because he's also letting people know that he buys. Yeah, like if you don't let people know what you do, they have no idea. idea of what you do. Like to assume that that you know what I'm doing if I'm not telling you is crazy. To assume that you have that much invested time invested in me and not yourself. It's crazy.

SPEAKER_03

Wow.

SPEAKER_01

So when you think you're you're doing a uh enough you're you're not man you know when you'll do enough like you you'll see the results. That's that's how you know you're doing a lot right so for like agents just let them know what you're doing. Well it's just figure out your market first and that's the hard part. Don't forget about surrounding areas like that's the biggest thing I think wrong with agents. They say I am doing Glendale and surrounding areas. But obviously you're gonna do surrounding areas but now you're telling me you do a little bit of this but what happens when the other person goes I just do Glendale who am I going to go to when I want a Glendale. Right am I gonna go the guy in surrounding areas well if I want surrounding areas I'm gonna go the guy who says Burbay yeah because that's where I'm the person that knows surrounding areas they know where they want to go so they're looking for the one that knows that spot that's a bar A V, it's easier you can say Annelope Valley. Yeah we know what the Annalob Valley they can even get into San Fernando Valley that opens it up. When you say LA County that's a little broad that's here yeah right here. Yeah there's so much in between that you don't know you're missing out on other cities too like Roseman which is another county you're still in that so the thing is let people know what you do don't be afraid of leaving it on the table you're not you're not losing clients potential clients like they're not even your clients to lose yet yeah so worry about that when they go I didn't go to you because I thought you only did Glendale like right that's when you start to all right let me rethink my steps yeah so the other question is for those looking to get in media uh whether it's in the real estate or their own media company what advice would you give to them? Save money go into workshops I did that I spent over $30,000 last year on coaching on workshops flying to Nashville flying to Orlando I mean at one point we went to Houston Texas yeah yeah and I didn't have to go like it was for realtors but I work with realtors and it's about social media marketing so why would I not go to learn it and bring it back to and then use that as a add um a value add proposition we all came completely yeah slept in the guy we all three blankets we all three went through together and slept in the same uh Airbnb but I I could have not gone it wasn't for real estate marketing yeah it was real estate marketing but it was targeted not convinced you realtors okay and I went again yeah and then I continued you didn't invite us yeah no I took actually I took some of the the competition I wanted to take other media companies in the market that I was in because I wanted them to understand that I want them to win yeah and it doesn't matter if there's that saying you can lead you can lead a horse to the what is it to the wall to drink yeah but you can't make them drink and I brought and I continue bringing people it does not mean that they're going to take from you.

SPEAKER_03

Most of them aren't gonna have they're not as hungry can I ask where does that come from so you just ran a free like seminar video thing that you did. It was free.

SPEAKER_01

Yeah and you were giving so many jams to people that are your essentially your competition why insecurity first off not be transparent I didn't think like why would I charge anybody I don't know what my brand is yet yeah did we grow from 3,000 to over 3000 on Instagram just from content no paid ads all organic just me just posting what I post but I didn't know my brand I didn't know like how strong it was what I can actually do. So if I put out a bunch of money will anybody come gotcha so even you still building a brand of 3000 followers thought you weren't gonna be able to have an audience everybody got the same we all have the same insecurities but are you going to act or let it let it like um what what's the word um pretty much stop you from doing something or are you going to just run with that insecurity and just continue going but why train your competition because at the end of the day and I told you guys this um if I lose a client to someone else it's I lost that they didn't take them I lost either I'm not innovating I'm not innovating I'm not offering or I'm I'm I'm doing something wrong on my end that someone else is doing better. So that means I need to get better so I and and to take from me means I'm not working hard which is why I constantly constantly raise the bar yeah yeah I love that so I mean how look at I'll tell you this and it's no no shade on anybody in the Animal Valley I won't take anybody's flowers but I gave out the plugins which I just gave them to Josiah I paid over $500 for these plugins and I gave them all to the competition which then I started seeing their videos start to look like mine. I had people say why would you do that? That's stupid. That's dumb because at the end of the day you can give it to them and this they decide what to do with it.

SPEAKER_04

Some will use it some will get better some will won't won't care to get better some will get really good but at the end of the day I feel good about you know I didn't just automatically go hey hey let me give it to you no I didn't do any of that and to me because you know we're doing the same thing with with agents essentially it's it's more so coming from not a place of insecurity but an abundant mindset right where it's like I give give my cup overflow if regardless yeah yeah so I love that about you man.

SPEAKER_01

You're gonna continue to be rewarded and you know it wasn't to have one over them it was I was on a call with one of them and I was like you know what let me just give it to you. No you're always good I was like you're referring business like hey I can't take the shoe just send me some shot stuff for George Perez where I can be like I sent him over stuff and I'm like I love that my goal is to take care of the realtor not worry about my competition that has always been the take care of your client regardless. And even if that means having the the other I used to be like oh there are the ops you know there those are the I don't got no either I'm on you're either by my side or I'm gonna outpace you yeah it's a marathon that's how much self-belief you have I love that yeah that's incredible that's like that Mamba mentality Mamba mentality. Well what there's a saying someone said um I always say this it's like one thing's for certain certain is we're we're all gonna die. That's it that is it so why are we afraid of anything else I was on a mastermind call um two days ago kid was 18 years old it's this the leading marketing team right now is called Four Horseman media they're responsible for some of the biggest names on social media right now realtors. The one I was telling you young Kelsey Levins kid was 16 years old they they started the business two years ago seven figure business two years ago 16 year old and a 21 year old 16 year old doesn't even pick up the camera 21 year old does four horsemen there's two guys that run a camera their editor and then um the one of the founders now he's he's now 18. That guy is not was on a call I was like this can't believe this kid is 18. Cannot believe that but in two years they grew from nothing no experience into a seven figure business because they wanted it they they had the same bottlenecks as all of us that we have delegating delaying projects but they just rode through it and then boom they fixed it. So it's up to us to get what we want. Right we we all know uh we don't know when our time is up so why even worry about that part right so you spent 30k in coaching you're always investing in yourself when I used to go to your office you always listen to podcasts watching YouTube videos continue to bet on yourself and you're around all these successful people we always like to ask our guest is um who's on your real estate hall of fame top five like people I know or just in it could be uh on Instagram that influenced you people you know um maybe people you don't know like you just watch them you consume their content you draw from their well um so in the media space there's this guy Claudio studio 910 is after ecclesiastic what how do you pronounce that ecclesiastes 910 um I love how they always look at our question when you got a Bible question everyone looks at RV he he started the workshop I read Proverbs last night the morning Proverbs 20 yeah yeah 2717 iron sharpens iron come on that's our new company that's coming out it's called that's what it's called it's called um 2717 media group we're detaching the last name so that it's not about me I only had that business name because I didn't know what else to put dude like I was like trust me I know we're not a media okay cool I didn't want to that's the last thing I wanted to think about but we are dropping that that company the Instagram's already made we're already slowly doing it but it's going to be where I'm fully automated out of the company come on yeah and I'm incredible just you know consulting so that's that's one what was his next Claudio Rivera Studio 910 if um if anything real estate media there they have live workshops he goes cross country with it um pretty expensive yeah and there's this young kid James Bottomley and uh everything I learned how to do the disappearing effect the glow effect all those transitions was from him which I actually paid coaching well no I mean I I I went to Orlando with some other friends you know out there that that hosted the workshop went to another workshop because he was going to be there I know the the guy who runs it but I was like I'll pay I'll pay three G's just to meet him right in person he follows me back we talk 21 years old that's right uh you know child of God he talks about that but like to see these guys are man they're just I don't know what it is but uh God is in this works workplace even more and more and you start to realize so many people and then you start to look why are they so blessed? They all have the same thing in common same foundation once you're in that you start attracting yeah those type of people start to see more and more and more and then you got like the four horsemen again they're they're just leading right now in marketing media yeah okay which are horsemen which and for the agents um and we could drop their yeah their Instagram um for the agents you'll see like Kelsey Blevin which is again 20 I think she's 24 23 years old something like that and and doing 17 million dollars in North Carolina bless you. Thank you and that's a lot 74 deals and stuff like that and you know these are agents Shannon Gillette is probably one of the biggest ones I I you know it's funny when she started liking my videos and it's all my funny ones and then she wrote me invited me to like the awakened like hey Bobby would be pretty cool I think you'd do really well just attending because you like to talk about you know content for realtors. Unfortunately I couldn't go just because yeah it was wrong time but she is a rock star you guys have to follow her because now she gives a bunch of tips um and then I would say the last one is like Eric over with Bam like I religiously watch them weekly you gotta understand like on YouTube they are bringing in every hitter on social media and giving you guys all the info like Celine you know that girl Celine Hannah yeah the one with the curly hair she's younger her I think her I seen social media will make you think you know the people but like you know the story as like you know the the dad's mortgage he's um mortgage and you know realtor but you start to see like how young these people are and how driven they are but then you also look at like their parents are bringing them in there. This is how important it is for us as men raising our kids in the business and the foundation for it. But those are like the top I mean those are the top hitters those are hitters bro yeah that's the top from from your coaching um and I'll throw up a number six you guys have to just follow Ricky Carew man.

SPEAKER_03

Oh that's the guy that's the go yeah it's it's free like he's giving you guys free yeah he still texts me every day but it's because I'm on his newsletter I have nothing against Tom Ferrier or nothing like that.

SPEAKER_01

He's great man but shout out Ricky man Ricky yeah like you got to go to him he is just giving you like good stuff to use not just overall news but like tactics and and what you can well I love about him he he's actually done it he's an agent he was in production versus a lot of other coaches that never sold a house yeah I love that I love how highly you speak about these people but when it's all said and done Bobby's time is done in the industry who do you want to be remembered as what is somebody that you want to be remembered as when people are talking about you I think the guy who who came from a different life and then built something and then continue with that. Because I want other people to understand which is the workshop thing is um whatever jobs you're at right now like that doesn't number one define you and if you want something else um you're the only one that can go and get it and again you only have one chance at life and if you don't take it then I mean you just you wasted everything. We don't know if we're gonna make it or anything like that but I mean you don't know if you're gonna make it at those jobs either. So and I think it's hard because when you don't have a lot of friends that are like it's easy in the real estate you have a lot of people that are around you trying to get the same thing but you're not you're not in real estate and you're at those other jobs nobody's around you talking like that. At least I don't remember what that life was like environments everything to that yeah they're talking about the same things but they don't care about like your your well being but shout out real estate when you're in here man they care about you they ask you and like because they're on the same struggle I love that yeah so remembered is just that I I was I made it I made it out and I wasn't that guy yeah they could make it out yeah it's possible if you're sitting in a jail cell right now that was Bobby you can make it out man yeah you can still even then you can still like you can this you can still do stuff even in there.

SPEAKER_03

Wow yeah incredible love it thank you so much for joining us on this appreciate everything thank you brother uh it was a it was amazing getting to know your story if you guys want to follow Bobby again we'll put his Instagram up there um it's Bobby X Coronel and then Coronado Media yeah um thank you again bro for taking the time and just sharing your story with us if you enjoyed this podcast and you want to see more make sure you click that follow button the subscribe button and then click on that uh notification button so you're notified every time we drop a new episode stay tuned for the next episode so we'll see you on the next one love you guys real estate sports we out it's in the game